PENINGKATAN PERAN MASYARAKAT DALAM PENGEMBANGAN DESA WISATA KADISOBO SLEMAN

Siti Fatonah, Virginia Ayu Sagita, Didik Indarwanta

Abstract


The geographical condition of Kadisobo village is located on the slopes of Mount Merapi. This village is a tourist area developed by the surrounding community. Kadisobo Tourism Village can pamper tourists to enjoy the natural scenery of the countryside with fresh mountain air and rainbow rivers. In addition, this place offers outbound tours for visitors. This village has been designated by the Sleman Regency Tourism Office to become a Tourism Village. The obstacles in this tourism village are that the community's role in the development of tourism villages is not yet optimal and they do not understand how to provide good customer service. The method used for the development of the Kadisobo Tourism Village is training and mentoring tour guides in the area. The result of the training and mentoring is that the participation of the tour guides is very large and enthusiastic. In conclusion, tourist destinations are developed by taking into account the attractiveness and benefits of sustainability for the community and the preservation of the natural environment. While the market aspect, it is necessary to develop an innovative marketing strategy by prioritizing the sensation of involvement and tourist experience in the ecotourism activity itself and attracting tourists to be interested in visiting again.


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References


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DOI: https://doi.org/10.31315/psnpm.v2i1.6192

DOI (PDF): https://doi.org/10.31315/psnpm.v2i1.6192.g4016

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