Crisis Communication During COVID-19 Pandemic: Lessons from Universitas Muhammadiyah Yogyakarta

yeni rosilawati, Atik Septi Winarsih

Abstract


The COVID-19 pandemic has devastated the global population, disrupting many aspects of human life, including education. Countries like Indonesia have implemented policies requiring schools, colleges, and universities to be closed. This research aims to develop crisis communication guidelines specifically adapted for higher education institutions to prevent the spread of the virus. One higher education institution, Yogyakarta Muhammadiyah University (UMY), has switched from traditional face-to-face lectures to online learning. This study used a qualitative approach, data collection techniques of in-depth interviews with the UMY Public Relations Bureau, the UMY Planning and Development Agency (BPP), students, and document analysis to examine crisis communication management strategies implemented by universities during the pandemic. The study results found a crisis communication model used by students, parents, educators, and employees to continue learning and working safely and comfortably despite the spread of COVID-19. The latest information can be found on https://COVID 19.umy.ac.id/ and UMY’s official social media. This research contribution includes the integration of theory, practical applications, empirical insights, and a deeper understanding of crisis communication strategies in the context of higher education institutions and government responses to the COVID-19 pandemic.

Keywords


Communication; Crisis Communication Management; Policy; University

Full Text:

PDF

References


Abdoul-Azize, H. T., & Gamil, R. El. (2021). Social Protection as a Key Tool in Crisis Management: Learnt Lessons from the COVID-19 Pandemic. Global Social Welfare Volume, 8, 107–116. https://doi.org/10.1007/s40609-020-00190-4

Abidah, A., Hidaayatullaah, H. N., Simamora, R. M., Fehabutar, D., & Mutakinati, L. (2020). The Impact of COVID-19 to Indonesian Education and Its Relation to the Philosophy of “Merdeka Belajar.” Studies in Philosophy of Science and Education, 1(1), 38–49. https://doi.org/10.46627/sipose.v1i1.9

Adri, F. M., Giatman, M., & Ernawati, E. (2021). Manajemen pembelajaran pada masa pandemi COVID-19 berbasis blended learning. JRTI (Jurnal Riset Tindakan Indonesia), 6(1), 110. https://doi.org/10.29210/3003875000

Annisarizki, A. A., & Surahman, S. (2022). Upaya Komunikasi Publik Pemerintah Kota Cilegon dalam Mengedukasi Masyarakat Di Masa Pandemi COVID-19. Jurnal Ilmu Komunikasi, 20(2), 170. https://doi.org/10.31315/jik.v20i2.4344

Arifiati, N., Nurkhayati, E., Nurdiawati, E., Pamungkas, G., Adha, S., Purwanto, A., Julyanto, O., & Azizi, E. (2020). University Students Online

Learning System During COVID-19 Pandemic: Advantages, Constraints and Solutions. Systematic Reviews in Pharmacy, 11(7), 570–576.

Azanella, L. A. (2020, April). Awal Mula Kasus COVID-19 di Indonesia, Karakteristik dan Penyebarannya Berdasarkan Kajian CSIS. Tribun Manado.

Cutlip, S. M., Center, A. H., & Broom, G. M. (2019). Effective Public Relations. Pearson.

Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., Gupta, B., Lal, B., Misra, S., Prashant, P., Raman, R., Rana, N. P., Sharma, S. K., & Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55(July), 102211. https://doi.org/10.1016/j.ijinfomgt.2020.102211

Fajriati, R., Na’imah, N., Hibana, H., Putro, K. Z., & Labziah, L. (2022). Pola Komunikasi dalam Proses Pembelajaran di Masa Pandemi COVID-19. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 6(5), 3877–3888. https://doi.org/10.31004/obsesi.v6i5.1730

Guttman, N., & Lev, E. (2021). Ethical Issues in COVID-19 Communication to Mitigate the Pandemic: Dilemmas and Practical Implications. Health Communication, 36(1), 116–123. https://doi.org/https://doi.org/10.1080/10410236.2020.1847439

Hidayat, D., Anisti, Purwadhi, & Wibawa, D. (2020). Crisis management and communication experience in education during the covid – 19 pandemic in indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 36(3), 67–82. https://doi.org/10.17576/JKMJC-2020-3603-05

Holland, D., Seltzer, T., & Kochigina, A. (2021). Practicing transparency in a crisis: Examining the combined effects of crisis type, response, and message transparency on organizational perceptions. Public Relations Review, 47(2). https://doi.org/https://doi.org/10.1016/j.pubrev.2021.102017

Kasali, R. (2015). Manajemen Public Relations. Pustaka Utama Grafiti.

Kriyantono, R. (2014). Teknis Praktis Riset Komunikasi. Kencana Prenadamedia Group.

Kriyantono, R. (2018). Public Relations, Issue & Crisis Management. Kencana Prenadamedia Group.

Lembaga Pengembangan Pendidikan UMY. (2020). Survei My Klas UMY di Masa Pandemi COVID-19 UMY.

Liu, B., Lim, J. R., Shi, D., Edwards, A., Islam, K., Sheppard, R., & Seeger, M. (2021). Evolving Best Practices in Crisis Communication: Examining U.S. Higher Education’s Responses to the COVID-19 Pandemic. Journal of International Crisis and Risk Communication Research, 4(3), 451–484. https://doi.org/10.30658/jicrcr.4.3.1

Mulyana, D. (2018). Metodologi Penelitian Kualitatif Paradigma Baru Ilmu Komunikasi dan Ilmu Sosial. Remaja Rosdakarya.

Nuraini, T. N. (2020, April). Kronologi Munculnya COVID-19 di Indonesia hingga Terbit Keppres Darurat Kesehatan. Merdeka.Com.

Prasanti, D., & Indriani, S. S. (2022). Strategi Komunikasi Kesehatan Pencegahan Lonjakan Kasus COVID-19 dalam Youtube Kemenkes RI. Jurnal Ilmu Komunikasi, 20(3), 398. https://doi.org/10.31315/jik.v20i3.6349

Priatmojo, G. (2020, September). Muhammadiyah Larang Gelar Kuliah Luring, UMY Tetap Jalan Terus. Suarajogja.Id.

Robert, R., Kentish-Barnes, N., Boyer, A., Laurent, A., Azoulay, E., & Reignier, J. (2020). Ethical dilemmas due to the COVID-19 pandemic. Annals of Intensive Care Volume, 10(84). https://doi.org/https://doi.org/10.1186/s13613-020-00702-7

Suryahadi, A., Al Izzati, R., & Suryadarma, D. (2020). Estimating the Impact of COVID-19 on Poverty in Indonesia. Bulletin of Indonesian Economic Studies, 56(2), 175–192.

Suryana, W. (2020, August). UMY Ringankan Mahasiswa dengan Potong SPP. Republika.

Tribun Jogja. (2020, August). UMY Bertemu Warga Sebelum Mulai Kuliah Tatap Muka. Tribun Jogja.

Tripambudi, S., & Suparno, B. A. (2022). Model Komunikasi Pembelajaran Online Multidimensi Bagi Anak Sekolah Dasar di Masa Pandemi COVID-19. Jurnal Ilmu Komunikasi, 20(3), 413. https://doi.org/10.31315/jik.v20i3.8049

Universitas Muhammadiyah Yogyakarta. (2020a, March). Kebijakan Mitigasi COVID-19 di UMY.

Universitas Muhammadiyah Yogyakarta. (2020b, May). Adakan Sesi Live Streaming “Rektor Menyapa”, UMY Jawab Keluh Kesah Mahasiswa. Umy.Ac.Id.

Universitas Muhammadiyah Yogyakarta. (2020c, August). Persiapkan Kuliah Offline, Rektor Menyapa Ajak Diskusi Dosen dan Tendik. Umy.Ac.Id.

Universitas Muhammadiyah Yogyakarta [@umyogya]. (2020, June). Informasi Subsidi SPP dan Kuota bagi Mahasiswa UMY.

Utz, S., Schultz, F., & Glocka, S. (2013). Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster. Public Relations Review, 39(1). https://doi.org/https://doi.org/10.1016/j.pubrev.2012.09.010

Varma, T. M. (2011). Crisis communication in higher education: The use of “negotiation” as a strategy to manage crisis. Public Relations Review, 37(4), 373–375. https://doi.org/10.1016/j.pubrev.2011.08.006

Wodak, R. (2021). Crisis communication and crisis management during COVID-19. Global Discourse, 11(3), 329–353. https://doi.org/10.1332/204378921X16100431230102

Yuda, T. K., Damanik, J., & Nurhadi. (2021). Examining emerging social policy during COVID-19 in Indonesia and the case for a community-based support system. Asia Pacific Journal of Social Work and Development, 31(1), 13–22.

Yusuf, M. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan Penelitian Gabungan. Kencana Prenadamedia Group.




DOI: https://doi.org/10.31315/jik.v21i2.8422

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Jurnal Ilmu Komunikasi



 Jurnal Ilmu Komunikasi indexed by:

   

Copyright of Jurnal Ilmu Komunikasi ISSN 1693-3028 (print), ISSN 2407-8220 (online)

Alamat:

Kampus II UPN "Veteran" Yogyakarta, Jl. Babarsari 2, Tambakbayan, Yogyakarta 55281
Phone: (0274)485268

Fax: (0274)487147

Email: [email protected] 

Web Analytics View My Stats