Email this article 
Strategi Komunikasi Kesehatan Pencegahan Lonjakan Kasus COVID-19 dalam Youtube Kemenkes RI
Abstract
Pemberitaan media ramai mempublikasikan info terbaru pandemi COVID-19, Kemenkes RI selaku departemen yang bergerak di bidang kesehatan, memberikan informasi terbaru melalui channel youtube-nya dalam salah satu video bertajuk “Keterangan Pers: Update Penanganan COVID-19 di Indonesia” pada 2 Agustus 2021. Penelitian ini bertujuan menemukan strategi penanganan lonjakan kasus gelombang kedua COVID-19 yang disampaikan Kemenkes RI melalui konferensi pers dalam akun youtube-nya. Penelitian ini menggunakan metode analisis etnografi virtual, dengan teknik pengumpulan data melalui studi literatur dan observasi online. Hasil penelitian menunjukkan adanya beragam komunikasi literasi kesehatan yang tergambar dari percakapan netizen yang mengikuti video “Keterangan Pers: Update Penanganan COVID-19 di Indonesia”. Antusiasme netizen yang menyimak video tersebut mencapai 4754 viewers, terdiri dari tenaga kesehatan, wartawan dari berbagai media, perwakilan kota atau kabupaten, serta masyarakat luas. Intisari video tersebut menggambarkan perkembangan strategi komunikasi kesehatan yang dilakukan Kemenkes RI dalam menghadapi lonjakan kasus berupa deteksi, terapeutik, dan vaksinasi. Budaya percakapan yang terbentuk adalah adanya komentar dan kritik yang cukup kontroversial terkait dengan upaya penanganan COVID-19 di Indonesia yang dilakukan Kemenkes RI masih belum menunjukkan hasil yang memuaskan. Kontribusi penelitian ini memberi rekomendasi kebijakan kepada Kemenkes RI mengenai strategi penanganan komunikasi kesehatan melalui media Youtube.
Keywords
Full Text:
PDFReferences
Afandi, A. T., Ardiana, A., & Putri’S3, P. A. (2021). (2021). Relationship of Anxiety and Post-Vaccination Nurse Caring During The Covid P-19 Pandemi in Indonesia Hospital. Age, 14(33), 144. P J M H S Vol. 15, No.10, OCT 2021, 15(10).
Bramasata, D. B. (2021). Update Corona 31 Agustus: Kematian Harian Indonesia Tertinggi Ketiga di Dunia. Kompas.Com.
Chavarría, E., Diba, F., Marcus, M. E., Marthoenis, Reuter, A., Rogge, L., & Vollmer, S. (2021). (n.d.). Knowing Versus Doing: Protective Health Behaviour Against COVID-19 in Aceh, Indonesia. The Journal of Development Studies, 1-22.
Chipidza, W., Akbaripourdibazar, E., Gwanzura, T., & Gatto, N. M. (2021). (2021). Topic Analysis of Traditional and Social Media News Coverage of the Early COVID-19 Pandemi and Implications for Public Health Communication. Disaster Medicine and Public Health Preparedness, 1-8.
Chrysna, M. (2021). Paparan Topik Lonjakan Kasus Covid19 pasca Libur Lebaran 2021. Https://Kompaspedia.Kompas.Id/Baca/Paparan-Topik/Lonjakan-Kasus-Covid-19-Pasca-Libur-Lebaran-2021.
Creswell, J. W. (2012). RESEARCH DESIGN Pendekatan Kualitatif, Kuantitatif, dan Mixed. Pustaka Pelajar.
Fuchs, C. (2021). Communicating COVID-19: Everyday Life, Digital Capitalism, and Conspiracy Theories in Pandemi Times. Emerald Group Publishing.
Garza, G. Y. (2020). (2020). Constructing a Covid19 conspiracy: A fantasy theme analysis of the 2020 documentary" Plandemic".
Giannouchos, T. V., Biskupiak, J., Moss, M. J., Brixner, D., Andreyeva, E., & Ukert, B. (2021). Trends in outpatient emergency department visits during the COVID-19 pandemi at a large, urban, academic hospital system. The American Journal of Emergency Medicine, 40, 20-26.
Hine, C. (2000). Virtual Ethnography. London: Sage Publications. Sage Publication.
Joyosemito, I. S., & Nasir, N. M. (2021). (2021). Gelombang Kedua Pandemi Menuju Endemi Covid-19: Analisis Kebijakan Vaksinasi Dan Pembatasan Kegiatan Masyarakat Di Indonesia. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat, 2(1).
Kachanoff, F. J., Bigman, Y. E., Kapsaskis, K., & Gray, K. (2021). (2021). Measuring realistic and symbolic threats of COVID-19 and their unique impacts on well-being and adherence to public health behaviors. Social Psychological and Personality Science, 12(5), 603-616.
Kompas. 2021. Sepuluh negara dengan tambahan kematian harian tertinggi di dunia akibat COVID-19. https://www.kompas.com/tren/read/2021/08/10/074904465/update-corona-10-agustus-kematian-harian-indonesia-tertinggi-di-dunia?page=all
Litbang, Kompas. 2021.Lonjakan kasus Covid-19 pasca Libur Lebaran 2021. https://kompaspedia.kompas.id/baca/paparan-topik/lonjakan-kasus-covid-19-pasca-libur-lebaran-2021
Littlejohn, S., Foss, K., & Vaughan, D. R. (2012). Symbolic Convergence Theory.
Mheidly, N., & Fares, J. (2020). “Leveraging media and health communication strategies to overcome the COVID-19 infodemic.” Journal of Public Health Policy 41.4 (2020): 410-420.
Newsdetik.com. (2021). Begini Grafik Lonjakan Corona di Provinsi luar Jawa-Bali yang disoroti Jokowi. Https://News.Detik.Com/Berita/d-5674117/Begini-Grafik-Lonjakan-Corona-Di-Provinsi-Luar-Jawa-Bali-Yang-Disorot-Jokowi.
Oh, S. H., Lee, S. Y., & Han, C. (2021). (2020). The effects of social media use on preventive behaviors during infectious disease outbreaks: The mediating role of self-relevant emotions and public risk perception. Health Communication, 36(8), 972-981.
Paul, E., Steptoe, A., & Fancourt, D. (2021). (2021). Attitudes towards vaccines and intention to vaccinate against COVID-19: Implications for public health communications. The Lancet Regional Health-Europe, 1, 100012.
Prayudi, P., & Sagita, V. A. (2021). News Construction of COVID’s Crisis Management of Indonesian Government through Detik.com. Jurnal Ilmu Komunikasi, [S.l.], v. 19, n. 1, p. 93-107, May 2021. ISSN 2407-8220. Available at: . Date Accessed: 10 Dec. 2021. Doi:Https://Doi.Org/10.31315/Jik.V19i1.4503.
RI, K. (2021). Minister of Health Urges 3M,3T, and Micro PPKM after holiday. Https://Www.Kemkes.Go.Id/Article/View/21051800002/Minister-of-Health-Urges-3m-3t-and-Micro-Ppkm-after-Holiday.Html.
Saputri, C.D., Lestari, P., Sosiawan, E. A. (2021). Audit Komunikasi Media Sosial di Masa Krisis COVID-19. Jurnal Ilmu Komunikasi, [S.l.], v. 19, n. 1, p. 19-41, May 2021. ISSN 2407-8220. Available at: . Date Accessed: 10 Dec. 2021. Doi:Https://Doi.Org/10.31315/Jik.V19i1.4720.
Tiani, R., & Mazida, F. (2021). Public Perception of Information about Covid 19 on social media Instagram: An Netnography Study of Visual Information. In E3S Web of Conferences (Vol. 317, p. 05015). EDP Sciences., 317.
Triputra, P., & Napitupulu, F. (2020). (2020). Hashtag Construction as Product of Symbolic Convergence: Berger and Luckmann’s Approach. Journal of Education, Society and Behavioural Science, 1-14.
Yu, M., Li, Z., Yu, Z., He, J., & Zhou, J. (2021). (n.d.). Communication related health crisis on social media: a case of COVID-19 outbreak. Current Issues in Tourism, 24(19), 2699-2705.
DOI: https://doi.org/10.31315/jik.v20i3.6349
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Jurnal Ilmu Komunikasi
Jurnal Ilmu Komunikasi indexed by:
Copyright of Jurnal Ilmu Komunikasi ISSN 1693-3028 (print), ISSN 2407-8220 (online)
Alamat:
Kampus II UPN "Veteran" Yogyakarta, Jl. Babarsari 2, Tambakbayan, Yogyakarta 55281
Phone: (0274)485268
Fax: (0274)487147
Email: [email protected]